config — what a CMS would send

{
  "type": "hero",
  "props": {
    "eyebrow": "Summer drop 24",
    "title": "Gear that carries its weight",
    "subtitle": "Field-tested packs, bottles, and layers for people who measure trips in trailheads.",
    "ctaLabel": "Shop the collection",
    "align": "left",
    "badge": "Free shipping over $60"
  }
}

{
  "type": "categoryGrid",
  "props": {
    "categories": [
      {
        "name": "Packs",
        "emoji": "🎒",
        "count": 24
      },
      {
        "name": "Bottles",
        "emoji": "🥤",
        "count": 13
      },
      {
        "name": "Layers",
        "emoji": "🧥",
        "count": 31
      },
      {
        "name": "Footwear",
        "emoji": "🥾",
        "count": 18
      },
      {
        "name": "Camp",
        "emoji": "⛺",
        "count": 22
      },
      {
        "name": "Tools",
        "emoji": "🔦",
        "count": 9
      }
    ]
  }
}

{
  "type": "featuredProducts",
  "props": {
    "title": "Bestsellers",
    "products": [
      {
        "name": "Ridgeline 28L",
        "price": "$148",
        "emoji": "🎒",
        "tag": "New"
      },
      {
        "name": "Thermal Flask",
        "price": "$34",
        "emoji": "🥤"
      },
      {
        "name": "Storm Shell",
        "price": "$189",
        "emoji": "🧥",
        "tag": "Low stock"
      },
      {
        "name": "Trail Runner II",
        "price": "$129",
        "emoji": "🥾"
      }
    ]
  }
}

{
  "type": "cta",
  "props": {
    "title": "Members get early access",
    "subtitle": "New drops hit member inboxes 48 hours before anyone else.",
    "buttonLabel": "Join free",
    "tone": "contrast"
  }
}

{
  "type": "newsletter",
  "props": {
    "subtext": "One email a month. Trail notes, drops, and nothing else."
  }
}